Fraud in Web3 is, to place it mildly, an issue. Within the first six months of 2022, Web3 tasks misplaced a complete of $2 billion to hacks and different fraud schemes, in line with a report by the blockchain auditing and safety firm CertiK.
Provided that Web3 continues to be an rising house, it’s unsurprising that a good portion of those losses come from an abuse of communication logistics within the NFT house. Hackers repeatedly goal challenge Discords and fill them with malicious hyperlinks; pockets interfaces have such a awful monitor file of getting used towards NFT group members that corporations are urging customers to learn the fantastic print earlier than conducting transactions.
Suffice to say, it’s all a bit haphazard. Nevertheless it’s exactly the dearth of a cohesive and safe communications equipment within the crypto and NFT house that the Web3 startup EtherMail goals to deal with.
Safe Web3 communications
Based in late 2021 by Shant Kevonian and Gerald Heydenreich, the corporate goals to be the primary Web3 e-mail resolution to set a brand new commonplace for nameless and encrypted wallet-to-wallet communication, in line with a press launch shared with nft now.
The service, which continues to be in beta testing, permits customers to “declare” their Web3 e-mail tackle at ethermail.io and entry it through a well-recognized e-mail shopper of their selecting, or through the use of EtherMail’s personal shopper. To assert an tackle, customers log in with their pockets of alternative and signal a transaction agreeing to the service’s phrases and circumstances.

This e-mail service, the corporate says, will assist NFT challenge builders proactively mitigate the danger of communication fraud by preemptively informing customers of breaches and vulnerabilities. EtherMail additionally allows self-updating mailing lists for group e-newsletter distribution based mostly on up-to-the-minute sensible contract knowledge.
“Communication on this house is very fragmented, irritating, and overwhelming,” defined Founder Kevonian in an e-mail trade with nft now. “Customers’ pockets addresses are usually not notified of any Web3 exercise associated to them, so that they need to test varied channels to remain up-to-date with their digital property. It’s overwhelming, sifting via 1000’s of spammy messages and notifications on Telegram, Discord, and Twitter. Given the frequency with which holders promote their crypto property and NFTs, there’s a excessive threat of significant info loss, each for customers and tasks. Customers can profit from blockchain-synced real-time info of their Inbox, so that they don’t want to fret about dropping important info on their digital property.”
Constructing a dynamic performance into web3
The service, Kevonian added, can be utilized in a number of methods:
- DAOs can interact members with governance participation.
- NFT tasks can help as a whitelisting instrument.
- Web3 tasks can inform customers about new product releases.
Notably, the corporate is introducing an “Earn2Read” mannequin tailor-made to what EtherMail describes as a “mutually-beneficial” relationship between advertisers and customers.
Utilizing a “Paywall” characteristic, customers can opt-in to subscriptions from corporations wishing to promote via EtherMail, and specify what sort of e-mail content material they’re keen to learn in trade for EtherMail’s native token, $EMT, which the corporate plans to launch early subsequent yr. Firms wishing to ship promoting to a person’s inbox might want to pay to take action, one thing the EtherMail crew hopes will lead to better spam safety whereas additionally “making a framework for e-mail economics.”
The service at the moment helps Metamask and WalletConnect, and the corporate plans on integrating extra shortly.
Given the troubled state of crypto and NFT communications, it will likely be instructive to see how EtherMail and related companies construct a safer method for group members to speak. Many level to the dearth of security and fraud safety ensuing from Web3’s decentralized nature as one in every of its vital detractions — the developments coming from EtherMail is one try to deal with that very challenge. It’s a doubtlessly useful space of focus that, if executed nicely, might save untold hundreds of thousands of {dollars} in combating Web3 scams.
Fraud in Web3 is, to place it mildly, an issue. Within the first six months of 2022, Web3 tasks misplaced a complete of $2 billion to hacks and different fraud schemes, in line with a report by the blockchain auditing and safety firm CertiK.
Provided that Web3 continues to be an rising house, it’s unsurprising that a good portion of those losses come from an abuse of communication logistics within the NFT house. Hackers repeatedly goal challenge Discords and fill them with malicious hyperlinks; pockets interfaces have such a awful monitor file of getting used towards NFT group members that corporations are urging customers to learn the fantastic print earlier than conducting transactions.
Suffice to say, it’s all a bit haphazard. Nevertheless it’s exactly the dearth of a cohesive and safe communications equipment within the crypto and NFT house that the Web3 startup EtherMail goals to deal with.
Safe Web3 communications
Based in late 2021 by Shant Kevonian and Gerald Heydenreich, the corporate goals to be the primary Web3 e-mail resolution to set a brand new commonplace for nameless and encrypted wallet-to-wallet communication, in line with a press launch shared with nft now.
The service, which continues to be in beta testing, permits customers to “declare” their Web3 e-mail tackle at ethermail.io and entry it through a well-recognized e-mail shopper of their selecting, or through the use of EtherMail’s personal shopper. To assert an tackle, customers log in with their pockets of alternative and signal a transaction agreeing to the service’s phrases and circumstances.

This e-mail service, the corporate says, will assist NFT challenge builders proactively mitigate the danger of communication fraud by preemptively informing customers of breaches and vulnerabilities. EtherMail additionally allows self-updating mailing lists for group e-newsletter distribution based mostly on up-to-the-minute sensible contract knowledge.
“Communication on this house is very fragmented, irritating, and overwhelming,” defined Founder Kevonian in an e-mail trade with nft now. “Customers’ pockets addresses are usually not notified of any Web3 exercise associated to them, so that they need to test varied channels to remain up-to-date with their digital property. It’s overwhelming, sifting via 1000’s of spammy messages and notifications on Telegram, Discord, and Twitter. Given the frequency with which holders promote their crypto property and NFTs, there’s a excessive threat of significant info loss, each for customers and tasks. Customers can profit from blockchain-synced real-time info of their Inbox, so that they don’t want to fret about dropping important info on their digital property.”
Constructing a dynamic performance into web3
The service, Kevonian added, can be utilized in a number of methods:
- DAOs can interact members with governance participation.
- NFT tasks can help as a whitelisting instrument.
- Web3 tasks can inform customers about new product releases.
Notably, the corporate is introducing an “Earn2Read” mannequin tailor-made to what EtherMail describes as a “mutually-beneficial” relationship between advertisers and customers.
Utilizing a “Paywall” characteristic, customers can opt-in to subscriptions from corporations wishing to promote via EtherMail, and specify what sort of e-mail content material they’re keen to learn in trade for EtherMail’s native token, $EMT, which the corporate plans to launch early subsequent yr. Firms wishing to ship promoting to a person’s inbox might want to pay to take action, one thing the EtherMail crew hopes will lead to better spam safety whereas additionally “making a framework for e-mail economics.”
The service at the moment helps Metamask and WalletConnect, and the corporate plans on integrating extra shortly.
Given the troubled state of crypto and NFT communications, it will likely be instructive to see how EtherMail and related companies construct a safer method for group members to speak. Many level to the dearth of security and fraud safety ensuing from Web3’s decentralized nature as one in every of its vital detractions — the developments coming from EtherMail is one try to deal with that very challenge. It’s a doubtlessly useful space of focus that, if executed nicely, might save untold hundreds of thousands of {dollars} in combating Web3 scams.