Dive Temporary:
- Direct-to-consumer athletic model Alo Yoga on Saturday launched its first ready-to-wear assortment for the vacations at New York Vogue Week, in line with a press launch shared with Retail Dive. The occasion allowed attendees to strive on the brand new clothes by way of AR mirrors powered by Snap.
- Known as the Aspen Assortment, Alo Yoga’s newest capsule is impressed by winter sports activities athleticwear and luxurious, per the discharge. It contains floor-length fake fur jackets, ski fits, ribbed cashmere units and extra, with the costs starting from $54 to $1,425.
- The model additionally launched its first non-fungible token primarily based on the gathering by a partnership with Web3 firm MoonPay. Clients who buy from the brand new assortment will obtain the authenticated NFT, which comes with unique advantages resembling customized procuring experiences and entry to Alo Wellness Golf equipment.
Dive Perception:
Because it expands its product choices, Alo Yoga has joined the pattern of shops linking NFTs to real-life loyalty advantages. The Aspen Assortment presents a brand new sort of incentive for patrons who need to acquire unique perks.
“With the ability to strive the gathering in real-time by way of AR, and receiving an immutable certificates of possession not solely elevates the buying expertise, but additionally elevates the authenticity, transparency and safety of our merchandise and creates the constructing blocks to offer lifetime worth and rewards to our most loyal clients,” Angelic Vendette, vp and head of selling at Alo Yoga, mentioned in an announcement.
The model’s tech-driven New York Vogue Week occasion provides to its listing of digital initiatives. Alo Yoga began accepting cryptocurrency as fee on-line in June and is permitting staff to obtain full or partial paychecks within the forex. The DTC retailer additionally partnered with Roblox in February to open its digital Alo Sanctuary, the place guests may obtain a digital yoga mat to attend meditation retreats.
NFTs are more and more being tied to unique perks for manufacturers. Sports activities model Puma is likewise launching NFTs by a metaverse expertise at NYFW this 12 months that may be redeemed for limited-edition bodily sneakers. Prada introduced plans in June to conduct month-to-month product drops that embrace NFTs for patrons to entry unique advantages. Luxurious jewellery model Tiffany launched 250 restricted CryptoPunks NFTs to clients in August, which got here with matching necklaces primarily based on the NFT designs.
Dive Temporary:
- Direct-to-consumer athletic model Alo Yoga on Saturday launched its first ready-to-wear assortment for the vacations at New York Vogue Week, in line with a press launch shared with Retail Dive. The occasion allowed attendees to strive on the brand new clothes by way of AR mirrors powered by Snap.
- Known as the Aspen Assortment, Alo Yoga’s newest capsule is impressed by winter sports activities athleticwear and luxurious, per the discharge. It contains floor-length fake fur jackets, ski fits, ribbed cashmere units and extra, with the costs starting from $54 to $1,425.
- The model additionally launched its first non-fungible token primarily based on the gathering by a partnership with Web3 firm MoonPay. Clients who buy from the brand new assortment will obtain the authenticated NFT, which comes with unique advantages resembling customized procuring experiences and entry to Alo Wellness Golf equipment.
Dive Perception:
Because it expands its product choices, Alo Yoga has joined the pattern of shops linking NFTs to real-life loyalty advantages. The Aspen Assortment presents a brand new sort of incentive for patrons who need to acquire unique perks.
“With the ability to strive the gathering in real-time by way of AR, and receiving an immutable certificates of possession not solely elevates the buying expertise, but additionally elevates the authenticity, transparency and safety of our merchandise and creates the constructing blocks to offer lifetime worth and rewards to our most loyal clients,” Angelic Vendette, vp and head of selling at Alo Yoga, mentioned in an announcement.
The model’s tech-driven New York Vogue Week occasion provides to its listing of digital initiatives. Alo Yoga began accepting cryptocurrency as fee on-line in June and is permitting staff to obtain full or partial paychecks within the forex. The DTC retailer additionally partnered with Roblox in February to open its digital Alo Sanctuary, the place guests may obtain a digital yoga mat to attend meditation retreats.
NFTs are more and more being tied to unique perks for manufacturers. Sports activities model Puma is likewise launching NFTs by a metaverse expertise at NYFW this 12 months that may be redeemed for limited-edition bodily sneakers. Prada introduced plans in June to conduct month-to-month product drops that embrace NFTs for patrons to entry unique advantages. Luxurious jewellery model Tiffany launched 250 restricted CryptoPunks NFTs to clients in August, which got here with matching necklaces primarily based on the NFT designs.
