LG Celebrates Modern, New Fridge by Teaming Up with NTS Radio for ‘Mixing Moods’ Occasion That includes Reside DJs, Curated Vibes and Colourful Cocktails
ENGLEWOOD CLIFFS, N.J., Sept. 2, 2022 /PRNewswire/ — LG Electronics (LG) is about to host a classy celebration in Berlin to share the brilliance of its new MoodUP™ know-how, unveiled right this moment at IFA 2022. Held in partnership with NTS Radio – a world on-line radio station and media platform – the occasion will current inspiring, mood-driven experiences centered round LG’s newest kitchen innovation. With its revolutionary, color-changing LED door panels, LG’s newest fridge that includes MoodUP know-how delivers unmatched inside design flexibility and a brand new solution to create a classy, built-in kitchen.
Dubbed Notes + Tones, the celebration will allow visitors to soak within the ambiance and benefit from the many moods and daring colours of the brand new fridge. NTS Radio will likely be supplying the music, syncing the tone of every observe with the altering colours and temper of the LED door panels, whereas LG serves up cocktails matching the completely different hues and artist-created themes of its game-changing fridge.
Taking cues from the inventive potential of the brand new fridge with MoodUP know-how, the Notes + Tones occasion will showcase three completely different themes: Roots, Island and Sky by mixing shade, sound and taste. ‘Roots’ will function a mixture of heat, pure tones, reggae and jazz, and flavors like whiskey and smoke whereas ‘Sky’ will embrace vivid, daring hues, shiny electronica, and punches of rum, mango and absinthe. A dynamic set up of the fridge with MoodUP know-how will cue shifts in temper all through the night. Because the palette of the fridges shift, the colours and lighting within the area, the genres of music within the DJ units and the flavors on the cocktail menu will shift with it.
Together with assembly the brand new fridge with MoodUP know-how and having fun with scrumptious, hand-crafted drinks, visitors on the occasion will get to spend a night listening to nice music, with themed units programmed by NTS and that includes proficient DJs Eva Geist, mobilegirl, Slim Soledad and Zakia. Notes + Tones kicks off at CAN on the night of September 3.
These in attendance may also have the chance to see how straightforward it’s to alter the fridge’s shade or theme utilizing the LG ThinQ™ app. What’s extra, they will even obtain a specially-made cocktail matched to their favourite MoodUP look.
“The brand new fridge that includes MoodUP know-how is a highly-evolved dwelling equipment that may change colours to match customers’ moods and improve the kitchen atmosphere,” stated Lyu Jae-cheol, president of LG Electronics Dwelling Equipment & Air Answer Firm. “We’re thrilled to be collaborating with NTS on this thrilling occasion. They play with a broad spectrum of genres and sounds which made them the right companions to showcase the numerous moods and hues of the fridge with MoodUP know-how.”
The brand-new fridge with MoodUP know-how is on show at LG’s exhibition sales space (Corridor 18, Messe Berlin) throughout IFA 2022 (September 2-6) in Berlin, Germany.
About LG Electronics USA
LG Electronics USA, Inc., based mostly in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $63 billion world innovator in know-how and manufacturing. In the United States, LG sells a variety of progressive dwelling home equipment, dwelling leisure merchandise, industrial shows, air con programs, vitality options and car elements. LG is 2022 ENERGY STAR® Companion of the Yr-Sustained Excellence. The corporate’s dedication to environmental sustainability and its “Life’s Good” advertising theme embody how LG is devoted to individuals’s happiness by exceeding expectations right this moment and tomorrow. www.LG.com.
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SOURCE LG Electronics USA
