Based in 2018, Pontac has been reminding its employees that being daring is their best capital as a brand new blood out there, whereas stepping outdoors of and increasing their consolation zone is their option to develop.
As a one-stop advertising and marketing service supplier, Pontac takes pleasure in crafting modern digital options with a robust foundation in information and expertise, which cowl a variety of digital deliverables, together with web site improvement, CRM transformation, advertising and marketing campaigns, and advertising and marketing automations.
To additional increase the company’s consolation zone, it has lately stepped into the world of metaverse in 2021, and additional explored the digital world with the launch of campaigns YSL BEAUTY ZONE and SHISEIDO 150th ANNIVERSARY.
< SHISEIDO 150th ANNIVERSARY >
< YSL BEAUTY ZONE >
Contributors at YSL BEAUTY ZONE can create their very own avatar and attend a collection of actions to expertise the digital on-line retailer. The actions embrace interactive sport zone and BEAUTY STAGE live performance. Digital MODIFACE expertise can be utilised on YSL’s ace merchandise and unique merchandise. Contributors may even have the chance to meet the performers of this 12 months’s live performance within the metaverse.
< Exploring the YSL BEAUTY ZONE together with your avatar >
At this 12 months’s MARKies Awards held by MARKETING-INTERACTIVE, taking dwelling the coveted total “Better of Present – Marketing campaign” was YSL BEAUTY RECORDS, whereas Pontac emerged victorious within the “Better of Present – Company” class. This has confirmed that the company’s idea of “advertising and marketing in metaverse” will not be solely working, however can be gaining recognition and recognition.
YSL BEAUTY RECORDS was launched to spice up YSL’s social media presence within the native market and differentiate the model. It additionally aimed to recruit new and youthful clients; entertain clients; enhance model stickiness; in addition to overcoming the affect on gross sales of the pandemic and strengthening YSL’s eCommerce channels.
The workforce wished to breed the feel and appear of a bodily occasion with internet AR, Unity and HTML5 applied sciences on a digital occasion web site, as an alternative of simply letting customers expertise the model by Fb or Instagram, together with full funnel methods starting from KOL endorsements, media protection, and digital activation.
Being an award-winning digital company with mission expertise in Asia Pacific, Pontac has gained the hearts from its loyal shoppers spanning industries and cultures, together with L’Oréal Group, LVMH Group, Estée Lauder Group, Swire, Samsung and extra.
With a imaginative and prescient of being tactical and strategic, Pontac strives to ship work of the very best normal with teamwork which it believes is what makes issues potential, as it’s excited to be a part of a brand new period, Pontac’s co-founder Anson Leung mentioned: “We’re all about being the rule breakers, so are our shoppers. It feels nice to work with folks with comparable ideas and visions.”
The article is sponsored by Pontac.
