German sports activities model Puma has rolled out an interactive metaverse undertaking dubbed Black Station to show a set of its limited-edition sneaker NFTs.
The sneaker tokens in query are a part of the agency’s “Futrograde” assortment, which will probably be on exhibition through the New York Trend Week that kicked off on Friday.
In response to an announcement launched by Puma, holders of those NFTs can redeem them for bodily sneakers at any time.
The Black Station undertaking brings Puma as much as par with fellow sports activities large Adidas (OTC:), because it turns into the most recent sportswear model to launch digital collectibles. Puma’s Chief Model Officer Adam Petrick mentioned within the press launch that:
Twenty years in the past, Black Station was PUMA’s dwelling for our most progressive designs in vogue […] Given the boundaries we’re pushing from a product design and digital standpoint, we discovered it becoming to carry Black Station again as a brand new portal for digital exploration throughout vogue, sport efficiency, our heritage classics, and innovation.
Puma’s Futrograde assortment follows a latest pattern amongst clothes and luxurious manufacturers which can be releasing bodily merchandise affiliated with digital belongings, commonly known as “phygitals.”
Different well-liked manufacturers which have towed the same path embody luxe manufacturers Prada (OTC:), Tommy Hilfiger, and Ester Lauder.
In the meantime, BTCPEERS reported on the finish of final yr that Adidas, alongside fellow heavyweight manufacturers Nike (NYSE:) and Pepsi, had realized over $220 Million in joint NFT buying and selling quantity on the time.
